Just Loomis - Backstage

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Just Loomis - Backstage

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HIDDEN FASHION PORTRAITS REVEALED…in a new, intimate montage of backstage photos and flashbacks by Just Loomis. Initiated by Helmut Newton, obsessed and knowing what he wanted to see Just Loomis entered into the pulsating backstage worlds of the 80’s in Milan, Paris and Rome, to New York in the 90’s and the raw, more street shows of Los Angeles of the early 2000’s. 

Ensnared by the mysteries of the feminine and fueled by his desire to show the woman, Just Loomis tells us,

“There is a raw and sensual energy backstage. A feeling happens when the pounding of the music mixes with the physical movement of the models. The girls are transformed into archetypal women. There is an intoxicating thrill of being close to the model when she looks in the mirror and I see into her eyes. I react instinctively.”

Anachronistic and all shot on film…a river of cinematic images. 

Just Loomis Backstage published by Hatje Cantz, Berlin, June 2018, Art Direction by Nicole Segel, 228 pages, black and white and color analogue, softcover with all black edged pages, with dark grey acrylic dust jacket

Just Loomis (1957: Reno, Nevada) art and fashion photographer, living in Los Angeles, started photographing portraits on the streets of Reno in the early 70’s. He later became Helmut Newton’s longtime assistant and friend. He lived in Milan in the early 80’s where he was discovered for his intimate polaroids and  backstage “cinema verite” pictures. He was called to New York where his fashion portraits and still lifes were published in Harper’s Bazaar, The New York Times, etc. He is living in Los Angeles since the 90’s and his raw Americana portraits and nudes were published in “As We Are” (Hatje Cantz, 2010) edited by June Newton. Recently, here in Berlin, Just Loomis photographed the last days of Frank Castorf’s Volksbuehne. These intimate and powerful “portraits in action” are the subject of his upcoming publication.